“Barbara is the person you go to when it has to be right the first time. Her ability to conceptualize and implement a powerful customized marketing plan is the best I have seen. I have used her services a number of times with several companies and I have always been thrilled with the results.”
Greg Joy | Vice President of Sales, Lithium Technologies and Owner, Joy Innovations, Inc. |
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Falcon Ledge services cover most aspects of marketing communications and beyond. Whether seeking quick advice or resources to manage a project from start to finish, Falcon Ledge has the knowledge you need. A detailed overview of services is below, however, if your topic of interest is not listed, please contact us for more information.
Strategic Marketing
- Data gathering & analysis
- Actionable plan development
- Establish metrics for success
- Strategy implementation
Business Plan Development
- Research & analysis
- Copywriting, design & layout
- Pitch development
Branding, Messaging & Naming
- Focused brand & message planning
- Identity design consultation
- Brand standards development & documentation
- Naming conventions development
Copywriting
- Collateral & web sites
- Lead generation
- Advertising & promotion
- Public relations
Product Launches
- Establish launch plan & timeline
- Messaging & content development
- Public relations strategy & implementation
- Collateral & packaging design
- Budget & team management
Telesales Program Development
- Content & script development
- Establish & track metrics for success
- Develop training materials & conduct sessions
- Create lead fulfillment processes
- Integrate with marketing initiatives
Partner Program Development
- Create program elements
- Program kit development
- Ongoing co-marketing program management
Market Research
- Interview stakeholders & define research needs
- Develop criteria & questionnaire
- Develop proposal
- Identify & manage research resources
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Lead Generation
- Web seminars
- Email campaigns
- Podcasts
- Blogs
- Direct mail
- Corporate newsletters (internal & external)
- Third-party newsletter sponsorships
- Advertising (print and online)
- Integrated media programs (Bitpipe/Tech Target)
- CRM system intergration for processing & tracking
Web Site Development
- Branding & design implementation
- Content development & information architecture
- Search engine optimization & key word development
- Online lead generation and tracking programs
- CRM integration
Presentation Development
- Template design (static and animated)
- Content development: corporate, press, investment, product or sales
Customer Reference Programs & Case Study Development
- Develop reference program guidelines
- Create program rules & public relations worksheets
- Case study development (interviews & copywriting)
- Cultivate relationships for ongoing reference opportunities
Public Relations Program Management
- Develop goals, pitch messaging & presentations
- Press kit development
- Manage PR firm, track & report on metrics
Demo Development (Content, Planning & Management)
- Online
- Animated
- Screencasts
- Product walk-through
- DVD/CD-ROM
Event Planning & Marketing
- Web seminars (via third party or implemented internally)
- Traditional & online trade shows
- Corporate events
- Technology Council development
- User Group conferences
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